I found a great webpage developed by Brendan Wovchko and Jesse Gray. Pinch (www.startpinching.com)
The phrase that resonates with me the most is "artisan-entrepreneurs..."
Also a huge endorsement from Jared Bunting:
"Jesse asked if we minded he walked us through some planning. He never mentioned Pinch, but he suggested that we spend the first night doing nothing but planning. This isn't exactly what I expected from a hackathon, but by the time that I went home it was clear that we had a huge headstart. Not only did we have a vision for the final product, but we had a clear path to get there."
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